5 tips for Ecommerce PPC.

6 May

We Do PPC are a specialist PPC agency with extensive experience growing Ecommerce stores across the globe. We’ve put together a short list of our 5 top tips for ecommerce PPC campaigns.

Improve your shopping feed.

Responsible for the keywords, ad copy and images used in your Google shopping campaign - Improving your shopping feed data is a sure-fire way to get better returns from your PPC campaigns.

Don't feel like you have to run out and pay for 3rd-party tools to get results here. There are cost-effective and impactful ways to start improving your feed data directly in your Google Merchant Centre account.

Get creative.

In many use cases, automation is taking greater control over the raw data crunching and bidding processes.

It's important to stand out from the competition in areas where humans still reign supreme - Creative.

Focus on tone, staying current and ensuring relevant messaging for each user in your ad copy.

Review your structure.

The days of a one-size fits all approach to campaign structures are over.

Understanding how campaign and ad group structures are influenced by the diferent campaign types, objectives and even the products and services you are offering can greatly impact your performance.

Understand conversion tracking.

Being able to track the impact your campaigns are having is incredibly valuable. However, it is important to understand the limitations and biases of each platform - Otherwise you can easily throttle your longer term growth.

Update your keywords.

The removal of the broad match modified match type has had huge influence on how we approach campaigns, and in most cases meant a complete rebuild of existing campaign structures.

If you haven't updated your approach to keywords recently, you could be leaving quality traffic on the table - or worse, wasting your budget.